What to Expect in Media and Entertainment: 8 Trends for 2024
As we step into 2024, the media and entertainment industry is poised for significant changes. Despite global economic concerns, innovation is on the rise, paving the way for new opportunities. Let's dive into eight key trends that are likely to shape the landscape this year.
#1 Quality Over Quantity:
In 2024, there's a shift towards prioritizing quality content over sheer quantity. Broadcasters and streamers are adjusting to economic challenges by focusing on profitability. While spending on original content may see a moderate increase, there is a noticeable emphasis on higher-quality projects that make a lasting impact.
#2 Box Office Recovery:
The global box office is on the path to recovery, with a projected 12% growth in 2024. Although this is a positive sign, it's expected to fall short of pre-pandemic levels. Blockbusters like Indiana Jones and Mission Impossible are anticipated to draw audiences, marking progress but not a complete return to 2019 levels.
#3 Inflationary Pressure:
Rising living costs may prompt consumers, especially younger ones, to cut back on spending. This could impact subscription services, but home entertainment, particularly streaming, might thrive as a cost-effective alternative during economic uncertainty.
#4 Media Deal Making:
Consolidation within the media and entertainment industries is anticipated in 2024. Strategic combinations, mergers, acquisitions, partnerships, and joint ventures are expected to simplify the market, generate cost savings, and enhance overall industry efficiency.
#5 Advertising Growth:
Despite economic challenges, advertising industry spending is predicted to grow globally by 3.8% in 2024. Strong brands are likely to maintain their investment in advertising, considering it a powerful defense mechanism during economic crises.
#6 Advertising Video-On-Demand (AVOD) Continues to Grow:
Both Disney+ and Netflix are expanding into AVOD tiers, offering lower-cost access to content and creating new revenue streams for streaming services.
#7 Technology Investment:
Companies will continue to invest in technology in 2024, leveraging artificial intelligence, machine learning, and virtual production to enhance efficiency, creativity, and cost-effectiveness. The metaverse and non-fungible tokens (NFTs) will also remain in focus.
#8 Sustainability Focus:
Environmental sustainability and carbon emission reduction will be a key focus in 2024. The media and entertainment industry will explore innovative ways to promote green products and services, energy-efficient services, and sustainability through content.
Conclusion:
As we navigate 2024, the media and entertainment industry is set for a transformative year. From a renewed emphasis on quality content to the continuous growth of advertising and a focus on sustainability, these trends offer a glimpse into the evolving landscape. KeyX Technologies plays a vital role by providing solutions like live video streaming, digital audio workstations, digital asset management, and video production and editing tools, contributing to the industry's innovation and efficiency. The coming year promises both challenges and exciting developments, making it a dynamic time for media and entertainment.
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